Challenge.
Action.
Result.
The PR business is currently transforming at top speed. That's why it's important to offer the right product for every new challenge. And to be able to answer the question at any time: What the respective measure really brings!
Newsjacking
What is the product?
Our team of experienced journalists analyzes the current news situation for our clients, always on the lookout for topics and debates that are worth communicating about - on a daily basis. The primary goal is to build thought leadership. To this end, we first create an individual newsjacking grid for each client and then rely on a mix of a technical and data-driven augmented newsjacking solution as well as the decades of trained topic experience of our editorial team. This allows us to identify topics at an early stage, react accordingly and send regular weekly updates with specific topic and statement suggestions.
What are the benefits?
Newsjacking is the tool of choice for thought leader building and expert positioning. This technique ensures regular impulses and thus successful LinkedIn communication as well as increased media presence and perception in the industry, among stakeholders and opinion leaders.
Corporate Podcast
What is the product?
We produce your podcast: From the conception to the entire production to the upload at all relevant podcast platforms. Of course, we also take care of guest management if desired.
What are the benefits?
More and more companies are turning to corporate podcasts as a strategic means of communication. After all, audio formats offer the advantage that they can create a great deal of trust simply because of the usage situation (with headphones, high concentration on the voice and what is being said). They support branding, increase awareness, and provide a perfect stage to quietly lay out a company's narrative. With the right involvement of stakeholders and potential customers as interview partners, a dedicated podcast has the effect of supporting sales.
Corporate Multimedia Magazine
What is the product?
An own magazine allows companies to talk about the topics that are really important for their success in an absolutely controlled environment. This allows them to set their own narrative, massively support sales and marketing, and also influence media perception. The next stage of expansion of classic corporate magazines are multimedia magazines, i.e. a clever combination of texts, images, infographics, video and audio elements. Thanks to such modern and multimedia storytelling, readers can perceive a company with more than just one sense.
What are the benefits?
More brand experience, more awareness and a sustainable thoughtleader effect. With a corporate magazine, you reach customers, stakeholders, journalists, opinion multipliers or simply interested readers with serious and modern prepared content that exactly matches your messaging. You position yourself as an opinion leader for the individual topics. In addition, such a magazine allows an effective driver of classic lead-gen automation. Thus, the content product becomes a vital part of their marketing strategy. For example, if you want to read the whole magazine, you have to leave your email address.
Editorial Conference
What is the product?
The editorial conference finds topics and storytelling approaches within companies by bringing together different units such as sales, marketing and operations under the guidance of our experienced journalists. Together, we find and develop topics for media pitches and bylines.
What are the benefits?
This holistic approach - inspired by classic editorial conferences - prevents silo thinking within a company. On average, each editorial conference identifies two to three story angles for press releases, interviews or guest posts.
Commentary Videos
What is the product?
We produce short video clips (approx. 1 to 2 minutes) in which the protagonist or protagonists speak out on industry topics or new products and studies. Especially for the latter, it makes sense to produce a whole video series on the most important findings. All clips ideally end with a call-to-action (for example, the call to download a study). Visually, the respective person is seen frontally throughout the video and only a few cuts are used so as not to distract viewers too much from what is being said. If necessary, the videos are subtitled, especially if they are intended for publication on social media.
What are the benefits?
Commentary videos are an effective tool for positioning yourself as an expert on specific topics. In contrast to the pure text form, personal opinions, feelings and passions can be conveyed much better in videos through gestures, facial expressions and pauses in speech. These short spoken-word videos are particularly suitable for use in social media, for example on LinkedIn. This is because the algorithms of social networks prefer content that keeps users on their platform for as long as possible and makes them linger in the feed. Well-made, interesting announcement videos can do just that and thus strengthen your (personal) brand even further.