Best of 2021: Our highlights of the year



We are in love with getting things done. We are satisfied when the results match the previously defined ones - on a large or small scale. Here is a small selection of campaigns, activities and projects that succeeded particularly well last year.

Award-winning podcast E-Health Pioneers

Goals

How do you give a still young discipline a voice and at the same time position yourself as an industry expert? The answer to this question is: with the help of a high-quality podcast. This is exactly what Andrea has achieved with her E-Health Pioneers Podcast.

Results

In addition to the still steadily increasing number of listeners, the success is reflected, among other things, in a cooperation with the Tagesspiegel and, of course, the Vision.A Award in the category "Best Podcast Healthcare".

Criteo Commerce Media Magazine

Goals

Criteo has transformed itself into a leading global commerce media platform. For this reason alone, Criteo wants to illuminate the development of commerce media with all its facets for those interested in the market, and not just in a self-promotional way, but with a journalistic approach. Moreover, not only from Criteo's point of view, but above all through the lens of the market. Thus, the Commerce Media Magazine was born, the first monothematic and at the same time multimedia magazine on this topic in the German market.

Results

Two issues have already been published in 2021 - and were a complete success: A lot of media reported, leading experts and top brands want to be featured in the magazine and at the same time every single story pays off on Criteo's reputation, including a built-in lead-gen automation. This is genre marketing and brand building at its best.



German launch of DoorDash

Goals

DoorDash is the largest delivery platform in the USA. We conceptualized, organized and accompanied the European and German launch in Stuttgart on the communicative side: With five large tier-one interviews (Handelsblatt, FAZ, dpa, Wiwo, Bild), corresponding media training, a hybrid press conference and a launch event for all relevant stakeholders.

Results

For one day, the industry knew only one topic: DoorDash. The entire business, trade and regional press as well as TV, radio and all quality media reported. At the launch we had over 170 coverage pieces. The hybrid press conference alone was attended by well over 50 journalists.

CXO Panel on the German Federal Election

Goals

With the help of recent surveys, we want to give the agency and our clients more visibility. We call it the " CXO Panel". During the electoral summer, we asked the top minds in the digital industry which political party they thought had the greatest digital competence. Clear winners: the FDP (the Liberals in Germany) and Bündnis 90/Die Grünen (“The Greens”).

Results

This was the right topic at the right time. A large number of trade magazines picked up the story, including our infographic. Special highlight: The FDP used our results for their own Instagram post - a real reach booster.

HelloBetter accepted as DiGa

Goals

The digital health company HelloBetter offers ten interactive, psychological therapy courses covering eight problem areas. In October 2021, the start-up successfully applied for the long-term inclusion of the therapy course "HelloBetter Stress and Burnout" in the directory for reimbursable Digital Health Applications (DiGA). Our job was to publicize the inclusion in expert communities and make it clear that this represents an improvement in care.

Results

Our media activities have so far resulted in 25 clippings in the trade press – including highlights such as a user report in the “ÄrzteZeitung” (=”doctors’ magazine”) and an expert interview in the Marburger Bund Zeitung.

ESA Interviews

Goals

The European Space Agency (ESA) faced the challenge of getting younger people and women interested in its topics - including from an employer branding perspective. Thus, we first developed an augmented newsjacking engine for the ESA to identify exactly the topics that fitted. We also produced an international portrait series in which successful women within ESA were featured as positive examples.

Results

The portrait series was a great success. The Süddeutsche Zeitung, among others, did a feature on it, but also titles from Italy that picked up on the story as well.