Award-winning podcast E-Health Pioneers
Results
In addition to the still steadily increasing number of listeners, the success is reflected, among other things, in a cooperation with the Tagesspiegel and, of course, the Vision.A Award in the category "Best Podcast Healthcare".
CXO Panel on the German Federal Election
Goals
With the help of recent surveys, we want to give the agency and our clients more visibility. We call it the " CXO Panel". During the electoral summer, we asked the top minds in the digital industry which political party they thought had the greatest digital competence. Clear winners: the FDP (the Liberals in Germany) and Bündnis 90/Die Grünen (“The Greens”).
Results
This was the right topic at the right time. A large number of trade magazines picked up the story, including our infographic. Special highlight: The FDP used our results for their own Instagram post - a real reach booster.
HelloBetter accepted as DiGa
Results
Our media activities have so far resulted in 25 clippings in the trade press – including highlights such as a user report in the “ÄrzteZeitung” (=”doctors’ magazine”) and an expert interview in the Marburger Bund Zeitung.
ESA Interviews
Goals
The European Space Agency (ESA) faced the challenge of getting younger people and women interested in its topics - including from an employer branding perspective. Thus, we first developed an augmented newsjacking engine for the ESA to identify exactly the topics that fitted. We also produced an international portrait series in which successful women within ESA were featured as positive examples.
Results
The portrait series was a great success. The Süddeutsche Zeitung, among others, did a feature on it, but also titles from Italy that picked up on the story as well.