Dear Marine, Marie, and the whole Back Market team,
What a year 2021 has been. We thoroughly enjoyed working closely with Back Market and want to take this opportunity to thank you for our cooperation and the trust you put in Frau Wenk. To do this, we’ve created an online Back Market magazine, in which we share some of our highlights and take a look into the future. We could have also sent you a postcard, but from one tech company to another, we think this is much more fun and appropriate.
In addition, there are three other good reasons why we decided to make this magazine for you:
- because we want to surprise you with something unique,
- because we did so many great things last year that we thought we had to tell and show you,
- and because we are convinced that 2022 will be the year of content. Specifically, multimedia content.
On the next page, Andrea says: "For decades, PR was a text-based profession, just like journalism. In 2022, it's time to adapt PR tactics to new mechanisms and formats. Press kits are becoming more multimedia and digital, making them easy to send or embed in other web content."
So, if we're preaching that B2B brands, like B2C brands, must become publishers and offer their customers individual, high-quality magazines, podcasts, case studies or multimedia magazines in the future, then we should also lead by example.
What can you expect on the next few pages? An insight into our agency and our work, of course. We'll take a look at the day-to-day work of a consultant. How they check the news situation, how they work with you, the clients, on new concepts, or how they talk to journalists on a daily basis. We also give an insight into our hybrid work structure, as well as an overview of our most important products.
Of course, a certain review should not be forgotten shortly after the turn of the year. That's why we're all reminiscing about the coolest, most attention-grabbing and challenging campaigns and jobs we've put together over the past few months.
We hope you enjoyed the holidays with family and friends and had a good start into 2022. We can’t wait to pick up where we left and support Back Market in your mission to reduce e-waste.
Vanessa, Susanne, and the whole team at Frau Wenk